Why are running shoes colorful?

The colour of running shoes, more specifically the outlandish hues such as chartreuse, are designed to attract you, the buyer. Also, to differentiate one brand from the others in a sea of shoes.


With so much competition within the market, each company is looking for an edge in sales. Scan a wall of shoes in your local shop and initially your eye will be automatically drawn to the flashiest pair. Likewise, seeing a runner with flashy shoes piques people's curiosity.


This doesn't always pay off, as many people wear their shoes away from training, or are simply conservative in their colour choices.


We're also led to believe that technology can make each and every one of us faster. Colorful products that merely appear superior to the rest plays on this misconception.


The colour of a shoe doesn't matter in the least, as there is no standard uniform for running.





The vivid colours aren't as necessary as the reflective coatings are for safety. These coatings can be just as effective on a plain white or black shoe.

Why are running shoes colorful?
Mostly for aesthetic reasons and fashion. Some shoes are designed to match full outfits.


But in other cases running shoes are brightly colored to attract attention due to some cases of runners getting hit by cars when running at night or very early in the morning.
Reply:visibility and functionality, i have been almost hit by cars when running at night before. along with how cool they look, i currently have a bright orange pair of trainers, new balance 902
Reply:Running shoes don't vary much in function, so companies can market the same shoe over and over again if they change the color.
Reply:For the same reason people are so colorful. If everything looked the same, life would be really dull.
Reply:runners want to look as gay as possible and still be straight
Reply:Cause we want to look cool!



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